2022 was the Year of Turnaround for Alfa Romeo
Alfa Romeo files an extremely positive 2022. The brand has strongly supported the 2022 Stellantis results, confirming the successful turnaround, with an operating performance improvement as a very profitable brand. Tonale has proved to be a success with a tight control of quality which has been improved significantly. A year full of exciting challenges but above all excellent commercial performance that highlights a clear growth in Europe with registrations growing by 22% leading to a significant growth in market share, in contrast to the results of a region that records a 11% drop vs. 2021. In terms of registrations, many markets are reporting strong results vs. 2021: France +101%, Italy +22%, Germany +22%, Spain +28%, Netherlands +84%, Austria +85%, Greece +163%, Portugal +174%.
Article by: Alfa Romeo
Globally, the results describe a stable situation with business performance mirroring the consolidated results in 2021 and noteworthy performances in Turkey which stands out in the global landscape as the fastest-growing market, quadrupling volumes compared to 2021. In Asia, the Stelvio registers the most significant growth by marking +25%.
The year 2022 will be filed in the name of Tonale, the first electrified C-SUV that kicked off the Brand’s metamorphosis and represents the milestone in the “from zero to zero” process that will lead Alfa Romeo to be the fastest brand in the global automotive landscape in the transition from zero electrified cars (beginning 2022) to an entire zero-emission range in 2027. Giulia and Stelvio, staples of the current Alfa Romeo range and pillars of the brand’s future product plan, have been revamped in design and technology and are ready to position themselves as the benchmark in their respective segments, just as they have since their launch.
As repeatedly stressed by brand representatives, Alfa Romeo strategies are driven by Quality without compromise. Indeed, the goals achieved globally are of the highest order. One among all is the result disclosed by JD Power in the U.S. regarding the customer satisfaction index that ranks Alfa Romeo 1st in the entire automotive landscape.
A 2022 to remember and its satisfactions and rewards do not end there. The result achieved by Alfa Romeo Team in the Formula 1 World Championship marks a rise in the constructors’ standings with a 6th place in the overall ranking: the team’s best result in the last decade.
A 2022 that rewards the hard work and commitment of a cohesive and determined brand whose goal is to improve further in 2023. A year that promises to be full of challenges which Alfa Romeo will face with the usual bold attitude that has distinguished the Brand, a symbol of noble Italian sportsmanship since 1910.
