Mitsubishi ranks third overall in J.D Power 2021 Initial Quality Study
Mitsubishi Motors ended the month of August on a high note when it placed third among 32 automotive brands in the J.D. Power 2021 U.S. Initial Quality Study (IQS), which measures consumer sentiment following 90 days of new vehicle ownership. Rounding out Mitsubishi Motors’ IQS success, the 2021 Mitsubishi Outlander Sport finished second in its class.
“The J.D. Power Initial Quality Study provides valuable insight into how new vehicle owners feel about their purchase in the critical first few months of ownership,” says Jeff Allison, Manager: Marketing at Mitsubishi Motors South Africa (MMSA). “We are thrilled to see that our vehicles deliver the quality and value that Mitsubishi Motors customers expect.”
IQS scores are determined by the number of problems experienced by current model-year car owners per 100 vehicles (PP100), following a 90-day ownership period, with a lower score denoting higher quality.
Mitsubishi Motors’ scores improved by four points over the previous survey, to 144 PP100, boosting the brand’s ranking from sixth to third. Additionally, at model level, the 2021 Outlander Sport placed second in the Small SUV class, a year-over-year improvement of one position and 12 points.
“From a South African perspective, continued customer interest in our diverse range of products proves that we are getting the mix right in terms of our model derivatives and our target markets,” says Allison.
MMSA’s newest offerings, the Xpander and the Eclipse Cross are already proving to be very popular with local buyers who place a high premium on quality products, backed up with good aftersales service.
“The results of the JD Power survey are a great victory for the Mitsubishi brand, which continuously strives to ensure that its vehicles exceed the expectations of its customers,” Allison concludes.
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