Stylish New Ford B-MAX Challenges Traditional Small Car Thinking

• New Ford B-MAX features hinged front and sliding rear doors, integrating the central body pillars and delivering ease of access
• Engineered for outstanding safety and simplicity, the new model achieves superb fuel economy and low CO2 emissions
• New B-MAX is among one of the most advanced small cars, featuring Ford’s SYNC® voice-activated, in-car connectivity system

The new Ford B-MAX features a unique design, superb fuel economy and unrivalled small car technology which makes it one of the most advanced cars in its class.

“The new Ford B-MAX really challenges traditional small car thinking, and pioneers a concept not attempted by any other manufacturer,” says Tracey Delate, General Marketing Manager, Ford Motor Company of Southern Africa. “Its ingenious design opens the doors – quite literally – to exciting new ideas about what’s possible with a compact vehicle.”

With a steel cage running through all four doors, the spacious Ford B-MAX is clean and clutter-free. Unobstructed entry and exit with hinged front and sliding rear doors integrates the traditional central pillar structure into the front and rear doors, rather than forming part of the bodyshell itself.

The unique Ford Easy Access Door System delivers new levels of convenience, flexibility and access. When both front and rear doors of the B-MAX are open, interior access is made easy.  With a clear aperture of more than 1.5 metres wide, attending to children, or loading and unloading shopping is significantly easier.

The flexible seating system features 60/40 split rear seats that can be folded flat with a simple “one-hand, one-motion” mechanism. The front passenger seat can also be folded, creating an extensive flat load floor from front to rear. With seven different seat-folding combinations, and an adjustable luggage compartment floor, the B-MAX is equipped for all kinds of cargo.

Ford engineers developed innovative solutions to ensure the B-MAX delivers the same outstanding levels of crash protection as vehicles with a more conventional structure. Some 58% of the body and door structure is made up of high strength and ultra-high-strength steel to ensure it is strong and rigid while remaining highly weight-efficient.

The structure of both front and rear doors has been strengthened with ultra-high-strength Boron steel in key load-bearing areas, so as to allow the door frames to work together to absorb energy in side impacts.

Based on Ford’s global B-car platform – shared with the highly successful Fiesta – the B-MAX presents the company’s vision for a premium compact multi-activity vehicle (MAV), combining outstanding space and versatility within a smart and stylish exterior.

The B-MAX brings new standards of fuel efficiency to the compact MAV class. As the 2012, 2013 and 2014 “International Engine of the Year” and winner of the sub-1.0-litre class for the past four years, the 1.0-litre Ford EcoBoost petrol engine is available in two versions.

The entry-level B-MAX Ambiente produces 74kW while the mid-range Trend and range-topping Titanium derivatives boast a 92kW output. Both versions feature a peak torque of 170Nm. Combined cycle fuel consumption is rated as low as 4.9 l/100km* matched to a CO2 emissions figure of 114 g/km for the 92kW models*.

The innovative B-MAX comes standard with numerous advanced features, including the Ford SYNC® voice control, device integration and connectivity interface.

High quality, contemporary materials throughout the interior emphasise craftsmanship and detailing, with comfort features including an exclusive Sony audio system, keyless entry,  Ford Power Start Button, Ford MyKey® functionality, Rear View Camera and  leather-trimmed upholstery on the range topping model.

Engineered to provide outstanding safety, the Intelligent Protection System (IPS) uses a range of sophisticated technologies designed to help keep you and your family protected, including an Anti-locking Brake System with Emergency Brake Assist (EBA) and Hill Launch Assist.

The B-MAX is true to the Ford fun-to-drive brand, offering outstanding agility and manoeuvrability designed specifically for the cut and thrust of city driving.

Model Range

1.0  EcoBoost Ambiente

1.0  EcoBoost Trend

1.0  EcoBoost Titanium

Warranty and Service Plan

The B-MAX is sold with a 4-year/120 000km Comprehensive Warranty, 4-year/60 000km Service Plan, 3-year/unlimited km Roadside Assistance and 5-year/unlimited km Corrosion Warranty. Service intervals are every 20 000km.