The first “Italian Motor Village” of France opens in Cannes

The first “Italian Motor Village” of France will be inaugurated on June 4th in Cannes. It is an on-going project that started three years ago with the Mirafiori Motor Village of Turin, the first Fiat Group all-purpose centre in the world; located on a surface of 70,000 square metres – to date the biggest European automotive exhibition-room with over 600 000 visitors in one year.

Similarly, the new “Italian Motor Village” of France offers its customers a complete and unique purchasing experience. Indeed, in this “center of excellence” it is possible to appreciate the complete product range of Fiat Group Automobiles and, at the same time, “live” the brands’ thanks to the futuristic show-rooms, an elegant “Cafè”, a unique merchandising store and an all-purpose meeting and congress hall.

A tangible expression of the Lancia, Fiat, Alfa Romeo, Fiat Professional and Abarth brands, the “Italian Motor Village” is an international trademark which, as its name suggests, transmits sound values: Italian spirit (Italian), business and technology (Motor) and a strong sense of belonging and aggregation (Village). This meeting place of professionality and ‘human touch’ is therefore outlined under the ‘Made in Italy’ sign.

The roll-out of the “Italian Motor Village” concept will continue with the next openings due in Spain, Portugal, Germany and Italy.