Drop Stop introduced to promote safety during National Car Care Month
Each April, the automotive industry reminds consumers of the importance of car care and driver safety. According to the Virginia Tech Transportation Institute (VTTI), 80 percent of all crashes and 65 percent of all near-crashes involved the driver looking away from the forward roadway, such as retrieving a cell phone from the gap between the driver seat and console, just prior to (within three seconds) the onset of the event. This statistic is a grave reminder that consumers still have much more to learn and is the reason Drop Stop, LLC developed and is launching Drop Stop, a new car interior safety and convenience accessory designed to guard the gap between the seat and console and help keep drivers eyes on the road.
Two years ago, while driving along the famed Sunset Strip in Los Angeles awaiting a very important phone call, Drop Stop co-founder Marc Newburger had an entrepreneurial “eureka” moment, but not in the way he had intended. Newburger recalls, “I placed my phone on the center console to easily grab it when the call came in. However, when the phone rang, it vibrated and fell down the gap! While frantically trying in vain to jam my hand down and retrieve the phone, I took my eyes off the road and unknowingly pulled the wheel to the right. As I leaned to grab the phone, I jumped the curb, slammed on the brakes, and came within two inches of smashing into a metal pole.”
Surprised that no one had yet invented a car interior accessory that could stop phones, keys, change, food and a host of other personal articles from routinely falling down the seat/console gap, Newburger founded Drop Stop LLC with friend and fellow entrepreneur Jeffrey Simon, and created Drop Stop.
Drop Stop provides a safer, more convenient driving experience. It eliminates the distraction and potential danger that exists when personal articles slip through a vehicle’s seat/console gap, causing the common knee-jerk reaction of taking one’s eyes off the road. Drivers also save valuable time and money with Drop Stop because they no longer have to replace credit cards, licenses, make-up, earphone accessories, and other personal articles thought to be lost, stolen, or damaged.
Drop Stop is easily self-installed in seconds, by wedging the accessory between the seat and center console and aligning Drop Stop’s built in slit over and around the seatbelt catch. Made of a hypoallergenic, polyester fiberfill interior and high-grade, durable and stain resistant neoprene (wetsuit material) casing, Drop Stop is flexible, and is cleaned quickly and easily by wiping it with a damp, soapy cloth. This allows Drop Stop maintains a tight seal and slides effortlessly when the seat is adjusted back and forth.
Sourced via www.search-autoparts.com
