Mitsubishi Motors will display the Mitsubishi XRT Concept – a concept car of the all-new Triton pickup truck planned for launch in fiscal year 2023 – at the 44th Bangkok International Motor Show 2023 to be held from 21 March to 2 April 2023.
Article by: Mitsubishi
Mitsubishi XRT Concept
The Triton is Mitsubishi Motors’ top-selling model manufactured at the Laemchabang Factory in Thailand and the company’s global strategic vehicle exported to about 150 countries around the world. With its first full redesign in approximately nine years, the all-new Triton will be the sixth generation of the brand’s midsize pickup truck. After the launch in Thailand in fiscal 2023, it will be released sequentially in the ASEAN region, Oceania and other global markets.
A concept car of the all-new Triton, the Mitsubishi XRT Concept is characterised by a fierce expression on the front and a robust hood that continues to the side with bold, horizontally-themed styling. Further, the concept car is fitted with front and rear over fenders as well as mud-terrain tyres, giving it the powerful drive to compete in gruelling rallies and the dynamism to dash across the terrain. The body features a camouflage design inspired by lava rocks packed with condensed energy, and the sides have been adorned with a graphic of the 10-parallel line Ralliart brand icon that expresses Mitsubishi Motors’ passion for driving.
“We continue offering our customers a sense of excitement by providing excellent driving performance that have been tested in a gruelling cross-country rally like the Asia Cross Country Rally,” explains Jeffrey Allison, General Manager: Marketing at MMSA.
At the Asia Cross Country Rally 2023, Team Mitsubishi Ralliart, which receives technical support from Mitsubishi Motors, plans to compete with a prototype cross-country model of the all-new Triton (Group T1 specifications) in its quest for a second straight victory. Hiroshi Masuoka, a two-time Dakar Rally champion driver in 2002 and 2003, will stay on as team director, and Mitsubishi Motors engineers will perform pre-testing and accompany the team to provide support at the rally. Mitsubishi Motors uses expertise gained from rallies as feedback in the development of its production vehicles, as it seeks to create vehicles with Mitsubishi Motors-ness, which deliver safe, comfortable driving enjoyment in any weather or road conditions.
“Fiscal 2023 is an important year for Mitsubishi Motors to accelerate our business in the ASEAN region, with the launch of a fully revamped Triton and an all-new compact SUV,” said Takao Kato, president and chief executive officer, Mitsubishi Motors. “The all-new Triton is going through final touch-ups in preparation for its release, as we have performed rigorous endurance tests around the world while also incorporating the know-how gained from rally activities. With the new vehicle launches as the centrepiece, we will continue our drive toward further growth.
