In celebration of their new Ad Personum Virtual Studio, Lamborghini has made a car to show off exactly what it can do, the special-edition Aventador SVJ Xago. For it, only 10 models will be produced to highlight this new customization studio.
Lamborghini went to space for inspiration in the new Aventador SVJ Xago. 
Inspired by the hexagonal clouds that appear in the North Pole on Saturn, the planet, the hexagon features everywhere. It’s a shape already used a lot by Lamborghini and it will make no exception for the Aventador SVJ Xago. Xago-edition wheels are finished in gloss black. Surrounding them is the body that comes in unique Ad Personam contrast colours that buyers can pick out specifically.
The hexagon makes its most notable appearance on bodywork. Notice the fading hexagonal pattern in the images. The Lamborghini Aventador SVJ Xago is topped off with a naturally aspirated 6.5-liter V12 that pumps 566 kW and 720 Nm into all four wheels.
Customize the hexagonal interior.
The seats each have a model-specific pattern of hexagons matched with a contrast colour matching the exterior colour choice. All to the buyer’s choice of course. A unique numbered plate signifying which the Aventador SVJ Xago is yours if the car wasn’t customizable enough.
Ad Personam Virtual Studio.
The whole reason why the Aventador SVJ Xago is being made in this new virtual studio. It will allow buyers to personalize their new Lamborghini without needing to travel all the way to Italy. Through live meetings, the Ad Personam team will make edits to the design that will update on the client’s side. They can do a virtual walk around using a smartphone where even close-up details can be seen. Afterwards, a fully rendered image as well as material samples will be sent to the client. This opens a whole new world of customization to buying a Lamborghini.