The First Edition of the all-new Volvo XC90, which was only available for sale via digital commerce, sold out in 47 hours after it was released on Wednesday afternoon at 16.00 hours CET. Most of the 1,927 individually numbered cars were reserved within one hour from sales start. At its peak, 7 cars were sold every minute.
“We are very pleased, but not really surprised,” said Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group. “The huge interest in the all-new Volvo XC90 escalated to astronomical levels after the world-première last week.”
The First Edition cars, which celebrate the year Volvo was founded (1927), were for the first time in history only available at www.volvocars.com.
The 1,927 First Edition owners of the best SUV in the world will get a fully equipped car with uniquely numbered tread plates and a distinctive badge on the tailgate.
“The first buyers signed up for their favourite number in milliseconds. The rapid response confirms that the Volvo XC90 is a truly iconic car. The Volvo XC90 First Edition will be a collector’s item in the future,” said Alain Visser.
Black exterior and Amber leather seats
The Volvo XC90 First Edition features an Onyx Black exterior and 8-spoke 21-inch inscription wheels combined with an interior styled with nappa leather seats in Amber, a Charcoal leather dashboard and Linear Walnut inlays.
The Volvo XC90 First Edition is powered by a high-performance petrol or diesel engine from Volvo Cars’ new four-cylinder Drive-E powertrains. The engines are teamed with a smooth 8-speed automatic transmission.
Striking tablet-like touch screen
The tablet-like touch screen in the centre console is one of the most striking features in the all-new Volvo XC90. The heart of Volvo’s all-new in-car control is virtually button free and represents an entirely new way for drivers to operate their car and access a range of Internet-based products and services.
The Bowers & Wilkins audio system features a 1,400 watts Class D amplifier, 19 speakers and the latest sound processing software, which brings the emotional experience of a world-class live performance into the car.
Most comprehensive standard safety package
The most comprehensive and technologically sophisticated standard safety package available in the automotive industry includes two world-first safety technologies: a run-off road protection package and auto brake at intersection capability. All of Volvo Cars’ auto brake functions that detect other vehicles,cyclists and pedestrians in front of the car, are also standard.
Priced at R1 050 000, a total of 23 Volvo XC90 First Editions were ordered by South African customers and are expected to arrive in May 2015 – about three months ahead of the rest of the all-new Volvo XC90 range.